Athletics

Athletics

We focus on driving memberships, sponsorships, and partnerships for professional sports teams and boutique fitness studios. Let us handle the tedious world of a multi-pronged strategy while you manage connecting with your members.

Schedule An Audit

We don’t just market boutique fitness and pro sports—we’ve lived it. Founded by a former college athlete and boutique fitness instructor, we understand the power of personal connection in lead generation. We craft strategies that resonate authentically, turning engaged communities into loyal clients. Clear reporting is important in this industry, since cultivating a community of repeat customers is key. We’ll ensure that your money is well spent on mining for perfect audiences who will have the highest likelihood to convert.

How We Work

Step 1: Audit & Proposal

Whether you aim to start with a fresh strategy and brand new curated accounts or aim to have our team enhance your current strategy, let’s get aligned with an initial call. We’re never in the practice of assuming we know your business better than you do, and we treat every team and boutique fitness studio uniquely.

Step 2: Setup

Gaining access to all necessary platforms tied to your proposed roadmap; Google Analytics, Google Tag Manager, Google Search Console are important ways that we track analytics and online growth. In some cases, we’ll need an introduction to your web developer and access to your CRM profile or a hashed version of it. Our magic begins once we have the foundations we need to craft the best plan.

Step 3: On-Going Ops

You’ll never see us engage in “set-it-and-forget-it” practices. Your studio will see weekly optimizations, clear communication, and reports on stuff that matters. Spending time talking about how many impressions you received is way less important than matching back the memberships you sold – this is what we care about.

Sarah has been an instructor at Cyclebar since 2016, exercising her love of health, leadership, and coaching. She understands the inner workings of a boutique fitness studio and some of the challenges one might face with being on a franchisee website network. Understanding the flow of closing a potential lead is her forte, because she sees it every week, and translating that to a digital marketing roadmap is unique skill she carries with her.

**Products That Help Studios and Teams Win Online**

Social Media

Understanding the blend between social media management, boosting, and social media ads is crucial to executing this platform strategy. Ensuring that offers are clear, links are easily navigated, and engagement can be tracked is a recipe for success for this industry.

Paid Search

In the saturated market that is boutique fitness and professional sports teams, ensuring you have juicy ad copy and a smart bidding strategy that reflects your goals of true ROAS is imperative to this product. We’ll help navigate the tedious and high-touch Google Ads and Microsoft Ads UI for you, while shedding light on where your conversions came from and the actions they take on your website.

SEO & Local Listings

The industry of boutique fitness and coaching education is heavily reliant on real voices. It is imperative that your strategy tends to massaging your Google Business Profile simultaneously with your online directory listings. Content is also key here, ensuring that your blog posts and copy are reflective of the experts that you are in your industry, in order for Google to rank you as such.